Work

We were asked to help generate youth voting turnout in the 2020 US Presidential election by creating a campaign for adidas North America.

On election day, we took over the adidas.com homepage and had our creative shared on social media by Beyonce, Pharrell and all adidas social channels.

Webby Awards 2021 Honoree

Role

As Sr. Copywriter, I concepted, pitched, and wrote copy for the entire campaign and worked with my design partner to develop art and creative direction.

Agency / Client

OLIVER / adidas North America Brand Design