NIKE OUTSIDE THE BOX 

In early 2018, I helped our studio pitch Outside the Box—an episodic series that uses original storytelling about sneaker culture to connect with a global audience. I researched and pitched potential influencers, handled all copywriting and assisted with scriptwriting and storytelling while helping with many aspects of production and editing.

A small team headed by our studio’s Associate Creative Directors collaborated with designers, strategists and a production crew to bring this idea to life. Outside the Box resides on Nike’s YouTube channel and has 600,000 views on the @NikeSportswear Instagram page, with new episodes currently underway.

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ep. 1 CREDITS

Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Editor/Motion Design: Dan Ortiz
Set Design: Osamu Akatsu, Kira Hodgson

Production: Bright Black
Director/DP: Austin Rhodes
Director: Ivan Landau
Editor: Mandy Brown
Producer: Alyssa Roehrenbeck
Steadicam Operator: Sam Naiman
Sound: Tim Kahn

Colorist: Ricky Gausis, MPC L.A.
Sound Design/Mix: Lime Studios
Original Score/Music: Butter L.A.
Photographer: Chris Hornbecker

ep. 2 CREDITS

Creative Director: Dan Peters
Executive Producer: Heather Harlow
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Senior Strategist: Kathryn Miller

Production: The BASE
Director/DP: Ditlev Rosing
Executive Producer: Daniel Motka
Post-Production: JOINT Editorial
Lead Editor: JB Jacobs
Executive Producer: Leslie Carthy

Colorist: Jasmine Vazquez
Sound Mix: Noah Woodburn
Producer: Rebekah Koerbel
Music: Butter L.A.