NIKE OUTSIDE THE BOX 

An original content series documenting sneaker culture and profiling part-time collectors with creative passions. Episode I features Ian Williams—the former Nike janitor who opened the world's first sneaker-themed coffee shop in Portland.

I initially pitched a concept based around Ian’s story. Along with a team of creative directors and designers, we expanded it into an episodic series and created Outside the Box. As the Lead Copywriter, I worked with a Sr. Art Director to create the storyboard, conducted the on-camera interview with Ian, assisted with production during the shoot, crafted the copy for all Nike digital placements and worked with our creative team in conjunction with a production crew on editing and post-production.

The video and creative content for Outside the Box currently resides on Nike.com.

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CREDITS

Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Editor/Motion Design: Dan Ortiz
Set Design: Osamu Akatsu, Kira Hodgson

Production: Bright Black
Director/DP: Austin Rhodes
Director: Ivan Landau
Editor: Mandy Brown
Producer: Alyssa Roehrenbeck
Steadicam Operator: Sam Naiman
Sound: Tim Kahn

Colorist: Ricky Gausis, MPC L.A.
Sound Design/Mix: Lime Studios
Original Score/Music: Butter L.A.
Photographer: Chris Hornbecker