NIKE OUTSIDE THE BOX
While creating editorial content for the Nike App, I pitched a concept using original storytelling to connect with the global sneaker collecting community through an episodic series. I researched and found influencers, handled all the copywriting and assisted with scriptwriting and storytelling while helping with all aspects of production and editing. A small team headed by our studio’s Associate Creative Directors collaborated with designers, strategists and a production crew to bring this idea to life, which now resides on Nike’s YouTube channel and on their @NikeSportswear Instagram page.
Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Editor/Motion Design: Dan Ortiz
Set Design: Osamu Akatsu, Kira Hodgson
Production: Bright Black
Director/DP: Austin Rhodes
Director: Ivan Landau
Editor: Mandy Brown
Producer: Alyssa Roehrenbeck
Steadicam Operator: Sam Naiman
Sound: Tim Kahn
Colorist: Ricky Gausis, MPC L.A.
Sound Design/Mix: Lime Studios
Original Score/Music: Butter L.A.
Photographer: Chris Hornbecker