NCAA Women’s Reactive Seeding Kits
Work
During the 2021 NCAA basketball tournament, the Women’s teams were provided with a significantly worse training facility than the Men’s teams. Many players shared stories on social media, and as a way to support the Women’s teams, the adidas NCAA and Basketball teams reached out to us to design a seeding kit for the Women’s teams and compile a video to share with them that included messages of encouragement from brand partners.
Role
As Associate Creative Director, I worked with our team to art direct the video and seeding kits, as well as writing the message that would be shared to the Women’s teams along with their seeding kits.
Agency / Client
OLIVER / adidas North America Brand Design / adidas NCAA / adidas Basketball
