Nike and Finish Line asked our studio to create a campaign surrounding the release of NBA superstar Paul George’s latest signature sneaker, the PG4. Our idea was centered around a fictional airline featuring George as the pilot. We created a 3:00 spot, concepted retail activations for Finish Line and developed the supporting social media campaign.
I worked on the concepting and scriptwriting for the video. I pitched cameos for the film—which includes WNBA legend Lisa Leslie, Los Angeles superfan Clipper Darrell and Clippers owner Steve Ballmer, to name a few—and assisted with the full social media run of show, working closely with our creative team to create a campaign that would resonate with NBA fans in Los Angeles and across the country.
AKQA / Nike, Finish Line