Work

An original content series for Nike Sportswear highlighting sneaker culture around the globe.

Role

I developed the concept and pitched Outside the Box. As the lead copywriter, I led influencer research, copywriting, storyboarding, scriptwriting, interviewing, and transcribing while helping with many aspects of on-set production and post-production editing.

Agency / Client

AKQA / Nike Sportswear

Nike.com

Nike app

Nike email

Nike.com

Nike.com mobile

Nike app

EP. 1 CREDITS

Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Editor/Motion Design: Dan Ortiz
Set Design: Osamu Akatsu, Kira Hodgson

Production: Bright Black
Director/DP: Austin Rhodes
Director: Ivan Landau
Editor: Mandy Brown
Producer: Alyssa Roehrenbeck
Steadicam Operator: Sam Naiman
Sound: Tim Kahn

Colorist: Ricky Gausis, MPC L.A.
Sound Design/Mix: Lime Studios
Original Score/Music: Butter L.A.
Photographer: Chris Hornbecker

EP. 2 CREDITS

Creative Director: Dan Peters
Executive Producer: Heather Harlow
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Senior Strategist: Kathryn Miller

Production: The BASE
Director/DP: Ditlev Rosing
Executive Producer: Daniel Motka
Post-Production: JOINT Editorial
Lead Editor: JB Jacobs
Executive Producer: Leslie Carthy

Colorist: Jasmine Vazquez
Sound Mix: Noah Woodburn
Producer: Rebekah Koerbel
Music: Butter L.A.

EP. 3 CREDITS

Creative Director: Dan Peters
Executive Producer: Heather Harlow
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving

Lead Copywriter: Chris Lucia
Director/DP: Zak Marx
Second Camera/AC: Dylan Dugas
Producers: Tiffany Ellis, Nick Ocean

Colorist: Matt Osborne, The Mill
Sound Mix+Music: ES-DE-ES-ER