‘24 NCAA Men’s & Women’s Reactive Content
Work
To celebrate adidas Men’s and Women’s NIL basketball players in the ‘24 NCAA basketball tournament, we partnered with adidas Basketball to create Reactive content for social media and retail digital screens. In all, we delivered over 400 assets in less than a week to prepare for all potential tournament outcomes.
Role
As Associate Creative Director, I worked with our team to art direct social media and retail digital screens. I also worked with our brand partners to help plan on-brand creative that would receive internal and external stakeholder approval on quick turnarounds.
Agency / Client
OLIVER / adidas North America Brand Design / adidas NCAA / adidas Basketball/ adidas Retail
