Work

Our team designed a custom seeding kit for adidas Originals to send out to a select group of creative partners to celebrate the release of Kid Cudi’s signature sneakers.

NYF Advertising 2021 Shortlist

Role

As Sr. Copywriter I helped concept, pitch, and create a custom shoe box, bonus contents, and accompanying copy for Kid Cudi’s fans.

I also art directed our agency’s case study video.

Agency / Client

OLIVER / adidas North America Brand Design / adidas Originals