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Chris Lucia

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Boston Marathon ‘23: adidas Sustainability

Work

For the release of their most sustainable Boston Marathon collection ever produced, adidas needed to make a splash. So they asked our agency produce a photoshoot, art direct videos, and deliver ecom assets.

Role

As Associate Creative Director, I concepted, pitched, and produced a photoshoot with my creative partner, then provided creative direction for a 3D-generated apparel teaser film and accompanying ecom deliverables.

Agency / Client

OLIVER / adidas North America Brand Design / adidas Running

ASSOCIATE CREATIVE DIRECTOR | PORTLAND, OR