‘24 Boston Marathon Reactive
Work
To celebrate adidas-sponsored runners winning the 2024 Boston Marathon, we partnered with adidas Running and adidas Retail to design digital screens for retail. We worked with our brand partners to approve a template, then were sent licensed images as soon as the rest finished to plug into our template. Overall, we delivered over 45 retail screen assets in a few hours so they could go live in retail stores immediately following the race.
Role
As Associate Creative Director, I worked with our team to art direct the screens and facilitate a streamlined internal and external approval process to have retail screen content ready for publishing as soon as the race was finished.
Agency / Client
OLIVER / adidas CAM / adidas Running / adidas Retail
