In 2025, adidas launched an entire line of new jerseys for all 30 MLS clubs. My team adapted key visuals for each club, then consolidated them into individual toolkits to be shared with external creative partners and clubs for publishing.
Working with an external creative agency, I helped review creative concepts and provided creative guidance and feedback for adidas. Once the concept was delivered, my internal creative team took key visuals and built out toolkits for each club. We also developed and delivered over 1,000 total assets for adidas ecom, DTC retail, and trade partners.
OLIVER / adidas NAM Soccer