NIKE BASKETBALL

CONCEPT

To kick-off the Nike x NBA partnership, AKQA was asked to plan and shoot editorial content that could sustain the entire 2017-2018 season.

ROLE

AKQA Portland interviewed 20 NBA athletes prior to launching its Nike Basketball’s Tap in to the Game campaign in September, 2017. I compiled a list of interview questions to assist with the interviews. When we received the transcripts, I planned 83 Nike App stories for the 2017-18 NBA season.

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