AKQA Portland interviewed 20 NBA athletes prior to launching its Nike Basketball’s Tap in to the Game campaign in September, 2017. I compiled a list of interview questions to assist with the interviews. When we received the transcripts, I planned 83 Nike App stories for the 2017-18 NBA season.
As a proofreader and copywriter, I used the transcripts to write many of the stories and proofed all of them for delivery. I also handled lead copywriting duties for the project.